Forrester Research last week reported that: Americans are buying online and they are buying a lot.
Some of the report's interesting findings include:
* 53 percent of Americans made an online purchase in 2011.
* 58 percent are expected to make an online purchase in 2016.
* People believe they get the best deals when shopping online.
* Tablet devices like the iPad have spurred online impulse buying.
These stats should get you to think about your e-commerce efforts–and perhaps plan a redesign! NOW
And there is more. Most likely your old website isn't designed to take advantage of any inbound marketing strategies and inbound marketing delivers more leads and customers at a lower cost.
If you read my post from a days ago, you can see that
- The average cost per lead for outbound marketing was $346 while the average cost per lead for inbound generate leads is $135
- SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate.
- Technology, communications & media, retail & wholesale, education,and professional services & consulting, found blogging was highly effective.
Here are some stats from the 2012 State of Inbound Marketing from Hubspot.
An well-organized, attractive website, with a back-end that functions seamlessly, captures leads and has a shopping cart that makes the purchasing process as easy and intuitive as possible will do wonders for your bottom line.
Years ago, building a quality e-commerce website was a highly expensive proposition. But today, your business can use any number of open-source platforms to build a complex, yet relatively inexpensive e-commerce site.
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