09 Mar 07 News Marketing WIll Help Grow Your Profits
Last week the stock market crashed and one of my clients released a video on Youtube.com explaining what happened and MARKETING his services. My client sent an email to prospects in his list that had not purchased his service and from that email online he found 4 clients at $7500 each for a total of $30,000 just from an email explaing what happened after the market crash.
Did you make an extra $30k last week? Did you take advantage of a news event to explain what happened and why now was the time to buy your product or service? If not, why not?
News events are an ideal opportunity to reach out to previous customers, prospects or to upsell to existing clients and video is an ideal medium to use. Think about it, why not use the same medium that the news uses (TV) to market to your customers. Hear are suggestions for News Marketing from Last Week.
“Just because the Market Crashed doesn’t Mean that Your Diet Should Crash”
“Diversity Your Investments with Gold”
“Soothe Your Angst from the Crash with a Great Steak Dinner”
Ok, so maybe the headlines need some work, but the point is that you could have easily created a video explaining what happened (just read an article) and why your product or service will help fix the problem. You could use this strategy for every type of event.
Here are some upcoming news events to plan for;
March Madness
Baseball Opening
Hockey Finals
BasketBall Finals
Flower Show (Spring Festivals)
First day of Summer
Each one creates an opportunity to talk to your clients and prospects take advantage of them.
Dedicated to your success
Dwight
04 Mar 07 Are your Offline Marketing Strategies Working?
Are you advertising your business on television, radio, newspaper or some other media and wondering if that media is producing results. Do you wonder if the thousand of dollars you spend marketing your business is actually bringing in more money than you spend. Has your Yellow Page sales person gotten you to spend more and more money without providing EVIDENCE of results.
If your answer to any of these question is YES, than just one change to your marketing message will fix the problem. Just by pointing your offline marketing prospect to an online landing page will help you determine if the money you are spending offline is actually working. You can actually tell if the message is working for each media and adjust your spending decisions accordingly.
Thats one of the benefit of offline to online marketing. Just by pointing your prospect to an online landing page for each media will help you tell which media is actually working.
Now, I don’t mean sending your prospect to your website where they have to hunt and peck around to find the information they need, I mean sending them to a targeted specially created webpage that is focused specifically on the offline marketing message. Just that one change to your marketing will give you the tools to prove the effectiveness of your marketing and PROVE to the offline sales person the effectiveness of their media.
If you want to learn more about how to create targeted landing pages targeted that will prove if your offline marketing is actually working, complete the form below for a free 15 minute consultation about Offline to Online Marketing Strategies.
