04 Mar 07 Are your Offline Marketing Strategies Working?
Are you advertising your business on television, radio, newspaper or some other media and wondering if that media is producing results. Do you wonder if the thousand of dollars you spend marketing your business is actually bringing in more money than you spend. Has your Yellow Page sales person gotten you to spend more and more money without providing EVIDENCE of results.
If your answer to any of these question is YES, than just one change to your marketing message will fix the problem. Just by pointing your offline marketing prospect to an online landing page will help you determine if the money you are spending offline is actually working. You can actually tell if the message is working for each media and adjust your spending decisions accordingly.
Thats one of the benefit of offline to online marketing. Just by pointing your prospect to an online landing page for each media will help you tell which media is actually working.
Now, I don’t mean sending your prospect to your website where they have to hunt and peck around to find the information they need, I mean sending them to a targeted specially created webpage that is focused specifically on the offline marketing message. Just that one change to your marketing will give you the tools to prove the effectiveness of your marketing and PROVE to the offline sales person the effectiveness of their media.
If you want to learn more about how to create targeted landing pages targeted that will prove if your offline marketing is actually working, complete the form below for a free 15 minute consultation about Offline to Online Marketing Strategies.
Leave a Comment
You must be logged in to post a comment.
