09 Mar 07 News Marketing WIll Help Grow Your Profits

Last week the stock market crashed and one of my clients released a video on Youtube.com explaining what happened and MARKETING his services. My client sent an email to prospects in his list that had not purchased his service and from that email online he found 4 clients at $7500 each for a total of $30,000 just from an email explaing what happened after the market crash.

Did you make an extra $30k last week? Did you take advantage of a news event to explain what happened and why now was the time to buy your product or service? If not, why not?

News events are an ideal opportunity to reach out to previous customers, prospects or to upsell to existing clients and video is an ideal medium to use. Think about it, why not use the same medium that the news uses (TV) to market to your customers. Hear are suggestions for News Marketing from Last Week.

“Just because the Market Crashed doesn’t Mean that Your Diet Should Crash”

“Diversity Your Investments with Gold”

“Soothe Your Angst from the Crash with a Great Steak Dinner”

Ok, so maybe the headlines need some work, but the point is that you could have easily created a video explaining what happened (just read an article) and why your product or service will help fix the problem. You could use this strategy for every type of event.

Here are some upcoming news events to plan for;

March Madness

Baseball Opening

Hockey Finals

BasketBall Finals

Flower Show (Spring Festivals)

First day of Summer

Each one creates an opportunity to talk to your clients and prospects take advantage of them.

Dedicated to your success

Dwight

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