21 Jan 08 Why Pay Per Click Marketing Does NOT Work for Your Small Business

a recently was talking to one of my small business clients who was completely pissed off for pay per click marketing. he was frustrated because every month Google and Yahoo was charging his his credit card but he wasn’t seen any measurable success. And at dinner he said to me,” in a marketing and Pay Per Click marketing doesn’t work for my business and it’s a complete waste of money, I’m going back to the old way”.

So, as an experiment I offered to look at his local Internet marketing campaign primarily so I could understand the problem, because he wasn’t going back to pay per click marketing.

here’s what I found, my friend is a local contractor, his marketing goal is to generate leads for free estimates. So we looked at his campaign, the biggest problem was the campaign was to broad. in other words he had not clearly defined his universal selling proposition, his niche, is customer, or any of the other metrics that make Internet marketing work for small business.

You see the problem wasn’t that pay per click and Internet marketing didn’t work, the problem is that my friend’s business doesn’t have a clearly defined mission, doesn’t have a clearly defined niche, anyone that has a need for contractor is his client, so his marketing suffers because he’s competing in with every other contractor in the world.

if you’re going to use the Internet and media as a marketing tool you have to clearly understand how it works in the way it works is by creating a tightly defined niche for your business. It’s not the Internet marketing doesn’t work it’s your business that’s not clearly defined that to generally define that lacks focus and doesn’t give you the advantage of targeting a specific type of customer.

So before you go complaining about how your search marketing isn’t working, before you start complaining that you’re paying Google hundreds or thousands of dollars for little or no results, take a look at your business, take a look at how your marketing is defined and then use the power of the Internet to develop a clearly defined niche.

Use the power of the Internet to see what people are searching for and creating a niche or series of niches in your business and then watch your Internet marketing soar.

Dedicated to your success.

If you want to leverage Local Internet Marketing for your small business and looking to sharpen or create your universal selling proposition and clearly define your niche, Call me we can help

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