31 Mar 08 What is Social Bookmarking
Again, I am using these videos to help me understand these new social networking sites. Last post was social networking, today social bookmarking. Social bookmarking is a way to organize the websites you love. From a business perspective if you customers bookmark your sites, your site gets rewarded with more external links and your page rank increases. In a few days I’ll talk about strategies for encouraing your clients to bookmark your site but in the mean time discover social bookmarking.
29 Mar 08 What is a Social Network
I am preparing a speeh about social networking in a few weeks and I wanted to start writing about social networks. This video does a good job of explaining how social networks work.
09 Mar 08 The Google Advertising Enterprise Adds - TV Advertising
Google recently announced a beta program that allows advertisers to buy ads on television networks. Google will allow advertisers to upload 15, 30, 45 and 60 minute advertisements. The Google platform allows advertisers to closely connect TV advertising to the Internet and measure the results. As you know, I am a firm believer in only buy advertising that can be measured and this new Google beta mets that goal.
According to the Google website the program works the same as adwords, you basically pick networks and dayparts, set a budget and maximum CPM, upload the video and track you ads. As usual it’s simple, easy and easily trackable. You can finally track advertising results and ROI.
The benefits are obvious, you can track and measure your advertising results, Google says it is attached to various setup boxes so advertising results are measured. In the TV business, there is something called “make goods” where you repeat the ad to get the demo promised. There is also givebacks, where you give back money, the Google system helps reduce or eliminate this challenge.
The last benefit is the benefit you get using the Google platform, once you launch your ad, you can see performace of you advertising message and tune it to get better results.
If you are looking to advertise on TV, consider the Google network. If you want to know how it works, Call Today
04 Mar 08 Why Most PPC Campaign Don’t Work!! (or not well)
I’ve been working on a client’s PPC campaign and just got off the phone with this client. Basically I had an argument with the client about his campaign and why it’s not working. The client insists (despite concrete evidence to the contrary) on landing prospect on the main page of his website forcing the prospect to search all around looking for what they want. More often than not what they want isn’t even obviously available on his site, so the prospect flounders around until he quits (We can prove it by looking at his bounce rate)
My argument is that this is stupid (I guess you can tell I’m still steamed). When a prospect see a PPC ad and they click on the ad, they want to see the same message on the site. The process is called message to market match, in other words, when the prospect clicks on an ad, they land on a page that continues the sales message alluded to in the ad.
My client insists this is hogwash (his words), my client wants to have the prospect see everything he had to offer. I say he is wrong and have decided to design a landing page (for FREE) to prove my point.
BUt this isn’t my thinking the effectiveness of landing pages has been proven over and over again compared to landing a prospect on your home page.
The prospect is looking for something specific, remember the client typed in a specific search string “womens shoes in philly”, when they click on your ad, they don’t want to have to find the womens shoes, they TOLD YOU WHAT THEY WHERE LOOKING FOR.
So, when running PPC, land your prospect on a page that helps them find what they want. If your like my client and don’t beleive that this increases conversion then at minimum test to see what works best.
Dedicated to your success
Dwight
BTW - If you want to learn more or talk about your campaign call me
