Why Tracking Your Marketing Now is More Important Then Ever

October 19, 2008 By Leave a Comment

As the country slips into a recession more and more

Filed Under: Marketing

Generating Leads for Your Business – Know your Numbers

October 8, 2008 By Leave a Comment

I met with a new client last week to talk about how he could generate leads and I was amazed at how little he knew about how much money he was spending to get a lead and convert the lead to a customer. I was also amazed at the process his company used to track leads (none). Here are some tips for finding leads and tracking those leads.

In my opinion, the most important part of lead generation is having an easy to use automated system. That means having a easy system to track leads and as importantly an easy way to market to those leads.

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Do you know your clearly customers

October 7, 2008 By Leave a Comment

One of the hats I wear is as a consultant to businesses that are looking to use the Internet to find leads and customers. We recently got a new customer on a lead generation strategy on the Internet. This is a rather large internation company  (Can’t even say the industry becasue they may see this post) and as usual I asked my normal questions.

  1. Who is a lead?
  2. What is a prospect?
  3. What is a qualified lead?
  4. How are leads moved to a buy?

and to my surprise I got this response. “We don’t know”.

I must admit I was floored. How can you find a lead if you don’t know what a lead is. Now mind you this is a large business (+$200 mil in sales) and their marketing department couldn’t define a lead, a qualified lead or an ideal customer. No wonder they are getting creamed in the marketplace.

If you own a business (my passion is small business) then you MUST define your ideal customer  or client. Define what they look like (demographics) and what they want (Psychographics) as clearly as possible. Just the definition could help your business tremendously.

Dedicated to your success.

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Avoid Financial Disaster, Leverage YOUR Business’s Social Network

October 6, 2008 By Leave a Comment

Will your business face “Financial Disaster” For the first time in 4 years the DOW is below 10,000 and the world seems to be in financial panic.

So the question is “How do you avoid Financial Disaster?” How to do ensure that your business will prosper in these tough economic times.

A couple of posts ago I talked about using your existing social network. You know the customers that have decided they trust you enough to spend money with your business. Well these people, current customers could save you and your business from Financial Disaster.

How, using your relationship with those customers. These customers, clients know and trust  your business. They have decided that their hard earned dollars are best spent with you when the want or need the product or service you sell.

So why not capitalize on them. What you say “I have no relationship!!!!” Well it’s time to start building one.

The reason many business owners can’t leverage their existing customer base as it turns out is many  business owners don’t even know who these clients or customers are. Many don’t have any systematic way to stay in touch so they can’t leverage them. Many business owners never even talk to this powerful network, never even ask them what they want.

Well starting today, if you want to avoid “financial disaster” start talking to the 20% of your customers that provide most of your business, find out what else they want or need and sell it to them. Just that could save your financial hide.

Dedicated to your success….

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