3 Uses for SMS Messaging in Your Business

August 30, 2010 By Leave a Comment

There are many ways to use SMS or Text Messaging in your business.  Here is a list of the different  ways SMS can be used in your business to either grow sales or reduce costs.

In every case, the first step is to make a compelling offer to customers (online or offline offer) asking them to text a keyword to a shortcode. (for example to get more information from me you  text "autolead" to 69302. Once the customer has opted in to your mobile system, you have permission to send them

  • Mobile Coupons. This is a great way to sell products and services. You create offers with a coupon number or word and send the offer to your mobile list. Many businesses have had tremendous success with mobile coupons by asking customers to join a VIP list and then sending the VIP's special offers. You can really get people excited by then advertising your VIP offers to non VIP members and ask them to join the VIP list.
  • Mobile Customer Service. A great way to reduce customer service costs and increase customer satisfaction, mobile customer service allows you to 
    • Provide service locations
    • Provide status of repair
    • Send service instructions
  • Mobile Reminder Service. Remind your customer about appointments an reduce the aggravation and costs of rescheduling and lost time. Mobile Reminder Service is great for service appointments like HVAC service as well as remind patients of upcoming doctor appointments.

There are many more uses for mobile marketing but the point is to start now. How can mobile marketing, text marketing to help grow your business. 

Filed Under: Marketing, Mobile ECommerce Tagged With: , , ,

Consumer use of mobile payments is growing according to recent survey

August 26, 2010 By Leave a Comment

A recent survey by AT&T's Sterling Commerce and ecommerce service provider DemandWare Inc found that consumers are increasingly using mobile phones to make payments. The study found that 15% of consumers have used mobile phones to make purchases but the same consumers are concerned about security and ease of use. As expected, 25-34 year olds use mobile phones for purchases the most at 21%. Read more here

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If You Cater to The Affluent Market, You Must Read This.

August 20, 2010 By Leave a Comment

According to a survey by PriceGrabber.com affluent shoppers are using mobile phones to shop for goods and services. It makes sense, smart phones are expensive and are purchased more by affluent shoppers so if you own a business that caters to the affluent shopper it's time to consider a mobile marketing strategy.

According to eMarketer, "Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular."

Some of the things  affluent shoppers are using their phones to buy are the same as other shoppers including buying  movie and events tickets, personal electronics but the ultra affluent also use their mobile phones to buy luxury handbags, jewelry, automotive products and designer shoes.

If you own a retail store that caters to the affluent shopper, it's time develop amobile marketing strategy, build a mobile VIP list and convert your website to a mobile site and sell more to your affluent customers.

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Big Food Franchises are Winning the Mobile Monopoly Game

August 18, 2010 By Leave a Comment

McDonalds, Subway, Starbucks, Burger King and more are winning the mobile monopoly game called Mytown by Booyah.com. Mytown is the new mobile monoply game according to the New York Time and other popular tech sites.

Mytown by Booyah is described as an location-based mobile entertainment app. Mytown is similar to the very popular Foursquare in that users checkin when they are at a location the difference between Foursquare and MyTown is that MyTown offer points for checking in, MyTown users check in to get virtual goods or rewards to advance through a Monopoly-like game.

According to Advertising Age "Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December".

So here is the question for you, small business owner. When are you going to take your place in an organized fashio around these location based apps? When are you going to take advantage of having your customers tell their friends that they are at your store, restaurant or whatever.

Don't let the big boys dominate the space, Create your own plan and get started in mobile today.

 

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Another Reason For Mobile Marketing.. WHich do you prefer…Car or Cell Phone

August 10, 2010 By Leave a Comment

What would you choose, car or cell phone Well in the Trendwatching.com video that majority of people picked the,….

The vote was almost unanimous, the cell phone was refered over a car and if they are so important now, imagine the future when cell phones become even smarter.

Which makes the cell phone a perfect marketing media. People always have their cell phones and if you are like me if you forget your phone you go back it. SO the phone is always with your customer. It is ALWAYS ON. No need to wait for a bootup or for the tv to be turned on, or the paper to be read, or the radio.

The cell phone is on all of the time and lastly, new phones actually will broadcast their location, which means for the marketer, you know if your customer is nearby, a perfect way to let them know about deals especially for them since they're close.

 

Mobile marketing just makes sense.

Which do You Prefer… Car Or Cell

Filed Under: Marketing

Mobile Phones Can Do Damn Near Anything

August 9, 2010 By Leave a Comment

OK, I get it mobile phones can do anything

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