The Big Boy Mobile Marketing Series – Lane Bryant Growing Sales with Mobile Coupons

September 28, 2010 By Leave a Comment

Mobile Marketing is being used aggressively by the big boys and here is another example. Each example in this series has been an example of a mobile strategy and this one is mobile couponing.

Lane Bryant is offering shoppers location based coupons and promotions that can be redeemed on their mobile phones.

Lane Bryand has partnered with Yowza, a company that creates a free application that can be downloaded to iPhones, Androids and other mobile phones.

Users can search for their Yowza app for Lane Bryant deals based on their current location or zip code. They can then present the coupon at the store when they checkout.

Lane Bryant is featuring instant offers as large as $75.00.

How Can I Use This Mobile Strategy in My Business?

This is another example of how major retailers are aggressively using mobile marketing and mobile coupons. If you want to use the Yowza app, you can signup here. But if you want a true mobile marketing strategy, designed to leverage mobile and your business,

 

Schedule a FREE STRATEGY SESSION by clicking here.


 

 

Filed Under: Marketing, Mobile ECommerce, Mobile Phones Tagged With: , ,

The Big Boy Mobile Marketing Series – Mobile will be big this holiday season

September 27, 2010 By Leave a Comment

Another Big Boy post, this post is a validation of how the big boys feel about mobile from a big boy consulting firm Deliotte. In case you don't know Deliotte, they are an international accounting and consulting firm with office around the world and influence in a wide variety of industrys. 

ALong with their accounting work, Deliotte conducts research in industry's of interest and they recently conducted research on the impact of mobile on thise years holiday season and SURPRISE, the research proved

“We expect mobile to play a significant role in this year’s holiday shopping,” said Alison Paul, retail sector lead at Deloitte, Chicago. “We have seen a real uptick in mobile usage and expect this trajectory to continue.”

Here as some of the ways consumers are using their mobile phones;

  • Comparison shopping. Consumers re using mobile phones to check on prices at stores before they go to the store. They are also checking item availability.
  • Mobile commerce and ecommerce are expected to increase this holiday season.

By reaching out to holiday shoppers using digital marketing, social networks and mobile applications, retailers may be able to add to brand awareness and build store traffic and sales this holiday season.

How Can You Use Mobile This Holiday Season in Your Business.

Start planning a mobile marketing strategy now for the holiday. What products can you feature? What offers can you make to bring consumers to your store or website? Is you site mobile ready? Have you built a customer list with mobile phone numbers? 

Develop your mobile marketing strategy today for bigger profits this holiday season.

 

Want  help developing a mobile marketing plan. Schedule a FREE STRATEGY SESSION by clicking here.

Filed Under: Marketing, Mobile ECommerce Tagged With: , , ,

The Big Boy Mobile Marketing Series – Saks Using Location Based to Lure Customers in Stores

September 23, 2010 By Leave a Comment

Social Network LogosI've decide to call these posts "The Big Boy Mobile Marketing Series" because I am highlighting what the big boys are doing in mobile marketing and how (and why) you should use the same tactics in your marketing. 

Success leaves clues and in this case success is leaving not just clues but evidence. 

Saks partners with InStyle magazine and Foursquare to lure customers into their stores. Once consumers have downloaded the Foursquare application, they can check-in to InStyle branded hotspots. The hotspots are location in the Sak's shoe, beauty, women's wear and contemporary departments.

One the consumer check-in to two (2) or more locations, they go to the general managers office to claim their gift a Nars lipstick.

When a consumer checks-in to a hotspot, they get fashion tips at each location. Sak's and InStyle are using Twitter to promote the offer.

You Can Use a Similar Strategy

Don't get left behind. How are you going to use mobile marketing and location services to grow your business. Here are some suggestions

  • Register your site with all the major services. Twitter, Foursquare, Facebook, Where.com. Google etc
  • Create a partnership with a vendor for a small but valuable giveaway
  • Develop a strong offer and ue it in your marketing

 

Want  help developing a mobile marketing plan. Schedule a FREE STRATEGY SESSION byclicking here.

Filed Under: Marketing

3 Tips for Getting into Mobile Marketing

September 21, 2010 By Leave a Comment

Great tips from MarketingSherpa.com

Filed Under: Marketing, Mobile ECommerce, Mobile Phones Tagged With: , , , ,

Your Customers Are Using Mobile Phones. Are You

September 21, 2010 By Leave a Comment

Noah Elkin, senior analyst at eMarketer, New York, recently reveal a list of trends that reveal how your customers are using their mobile phones. After reading this list, you will know how and what you need to do to lverage mobile marketing in your business.

eMarketing Mobile TrendsYour customers are buying smart phones and consuming and creating information daily. Customers are creating content, sharing content, reviewing your products and  looking for information. These trends create tremendous opportunities for your business and marketing to your customers.

The biggest trend in mobile usage is social networks like Facebook and Foursquare. But users are checking the weather.surfing the net, looking for directions to stores and restaurants and of course they're shopping.

The most important way that you can leverage mobile usage in your business is to design a plan, a strategy to being the process. Emulate the big guys, include SMS marketing and mobile coupons. Check to see how you site looks on your iPhone and your friends Droid. Start either small or with a full blown plan but the important thing is to start and start NOW.

Want  help developing a mobile marketing plan. Schedule a FREE STRATEGY SESSION by clicking here.

Filed Under: Marketing, Mobile ECommerce, Mobile Phones Tagged With: , , , , ,

Social Networking Is All About Mobile, So Why Aren’t You All About Mobile?

September 20, 2010 By Leave a Comment

 

Over the last few posts it has become obvious that customers are using mobile phones for a variety of reasons and one of the biggest is social networking. 

When you look at the various social networks almost all of them require a smart mobile phone. If you check in on Foursquare.com, Gowalla.com, Where, Facebook Places or Yelp.com you have to use a mobile phone. Each site uses mobile phone location services to tell if you are close to where you want to check in and you typically can't check in if you aren't close to the location.

 

The point is

Social Networking is all about Mobile, So Why Aren't You All About Mobile?

Aren't you already mobile? You most likely own a smart phone like an Android or iPhone. You are probably like most smart phone users, you use the phone to play games, send or answer text messages, look for stores and restaurants, check the weather and you probably have downloaded the PayPal app and you shop on your phone. (Somebody is shopping, Paypal expects to close 2010 with $500 million in mobile payments).

So the question is, Why haven't you started a mobile strategy for your business? If your spending thousand of dollars and hours of time on social networks, social networking marketing.

If you've hired a social network guru, why havn't you include mobile marketing in you business marketing plan. 

It's time to start NOW

 

Want  help developing a mobile marketing plan.

Schedule a FREE STRATEGY SESSION  click here.

Filed Under: Marketing, Mobile ECommerce, Mobile Phones Tagged With: , , , ,

The Big Boy Mobile Marketing Series – Macy’s Prepares for Holidays By Ramping Up Mobile

September 16, 2010 By Leave a Comment

Mobile ShopperSuccess leaves clues and if you are a small business owner that is looking to have a great holiday season it may be time to take your cue from the big boys.

Macy's has ramped up its mobile strategy according to Mobile Commerce Daily, Macy's has revamped it's mobile website to ensure that pictures are sharp and bigger and has optimized it's websites to recognize the various types of mobile devices .

Both Macy's and Bloomingdale's sites have been upgraded, the company has also upgraded and relaunched it's iPhone app.  The new iPhone app lets  consumers  browse merchandise, place and track orders, explore gift guides, read product reviews, find stores and get information on special events and campaigns.

The company also has a promotion on Foursquare.com, when a customers checks in at a store on Foursquare before September 30, they are entered in a contest to win a trip to New York City.

How an you use mobile to boost your business's holiday season?

Copy some of the things Macy's has done. I

  • Check to see how your business site performs on mobile phones. If necessary create promotions with custom designed mobile landing pages instead of a complete mobile website.
  • Initiate an SMS campaign, so you can send offers to customers on their phones
  • Make sure your business is on all of the social media sites and design campaigns for those sites.
  • Claim all of your online business real estate
  • Partner with FourSquare.com, Gowalla..com, Where.com nd reward customers that check in.
  • Encourage customers to follow you on Twitter, Facebook and other sites
  • Reward customers for allowing you to communicate with them on their mobile devices.

By initiating these strategies you can take advantage of your customers most intimate comunication device and enjoy a profitable holiday season.

Want  help developing a mobile marketing plan. Schedule a FREE STRATEGY SESSION by clicking here.

Filed Under: Marketing, Mobile ECommerce Tagged With: , , , ,

Neilson App Report Reveals Secrets To How People Are Using Their Mobile Phones

September 15, 2010 By Leave a Comment

Neilson App ReportOn Monday, Nielson released a Mobile App Report revealing how people use their mobile phones. Nielson surveyed 4,000 people. One of the most eye opening findings was "most Americans can't imagine leaving home without their mobile phones" and that one in four respondents own a smartphone that is "more powerful then the computers used to send a man to the moon".

Here is what people are doing with their smartphones;

  • Download apps – 59% of respondents downloaded a mobile phone app per month
  • Play games – 61% of respondents bought and play a game per month
  • Check the weather – 55% use their phones to check the weather
  • Respondents use phones to get directions as well

Respondent also use mobile phones to checkin on social sites, like Facebook, FourSquare, Gowalla and more. 

Read more about how people use mobile phones here. 

Filed Under: Marketing Tagged With: , , ,

Your Business Uses Mobile or Your Business is Bust

September 2, 2010 By Leave a Comment

I know, bold statement but the facts are the facts. Here are some reasons why from an Adage

Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.

  • 80% of the U.S. population will have a mobile phone by 2010.

  • 35% of American adults are using their mobile devices for wireless Internet access.
  • The average iPhone user only spends 45% of his on-device time making voice calls – the rest is spent browsing the web or using applications.
  • Video accounts for 69% of mobile data traffic.

Access to the web and applications via mobile is growing and will soon be universal.

  • Smartphone usage of both browser and applications has increased more than 110% in the last year.

  • By 2011, 99% of mobile phones will be data-capable devices – at minimum they can do basics like sending and receiving SMS text messages.

Consumer use of mobile devices is growing exponentially – much faster than PC or Internet use grew – but U.S. businesses have been slow to take advantage of endless opportunities to optimize stakeholders’ mobile interactions with the brand.

Possibilities for interacting with consumers via mobile go beyond delivering content and enabling transactions. Location-based targeting, real-time comparison shopping and QR codes allow businesses to interact with customers in novel ways.

Filed Under: Advertising, Marketing, Mobile ECommerce Tagged With: , , , ,

Viking Cooking School Uses Text Messaging & Text Coupons to Grow Enrollment

September 1, 2010 By Leave a Comment

Viking Range Corp manufactures high end stoves and other appliances and has a cooking school.

The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget.

Then Viking asked students to text "Viking" to shortcode 313131 (the school now had a mobile text customer list).

Once they built the list, Viking looked at the schools cooking schedule to see what classes need filling. They then sent a text message to the list. Here's an example;

Girls Night Out in Vegas! Cook shrimp to perfection, make herbed melt in your mouth biscuits and grilling meat to perfection Sun 4/18 5PM-8PM call 898-8345

One recent text filled eight class spots, valued at $79.00 each — a single text message that cost less the school $15 dollars to send resulted in an additional $632 dollars in revenue. Viking Cooking School has since brought two other locations on board, with plans for more in the near future.

How can you use text messaging to grow your business. Call us today to discover how 267-940-7504

Filed Under: Advertising, Marketing Tagged With: , , ,