Your Mobile Phone Is Subject To Attack By Malware and Viruses etc!

Your iPhone or Android is NOT a PHONE. It is a very small computer with the ability to place calls on a cell network. It can and way be vulnerable to all of the attacks your computer experienced including virus attacks, malware and phishing.

As mobile phone usage grows, your phone can become more vulnerable. One of the most vulnerable areas are mobile phone apps. This article describes the threats and ways to prevent your phone from being hacked

Analysts predict an increase in malware – malicious software – and other security threats that hackers spread through mobile devices, especially as sales of smartphones continue to explode worldwide.

While mobile viruses have been uncommon to date, hackers do have the ability to exploit mobile security, per Frost & Sullivan. Given that mobile users are increasingly surfing the Web, as well as downloading and using applications, many in the industry are not surprised to see a growth in malicious activity.

“TRUSTe believes that mobile apps and Web sites should only obtain information appropriate for the service provided,” said Janet Jaiswal, director and mobile product manager at TRUSTe, San Francisco. “In addition, sensitive information such as geolocation, credit card info and social security number should be encrypted before it is transmitted.”

Human error
A recent New York Times report cited a case from September when a virus infected 1 million-plus mobile phones in China.

Ironically disguised as an anti-virus application, the virus known as “zombie” let hackers access the phone’s SIM card and automatically send spam text messages to people listed on the phone’s address book, per the Times.

Many of the points made in the New York Times article are valid, accourding to mFoundry Inc., the company that powers Starbucks Card Mobile applications.

“It doesn’t surprise me at all that non-banking mobile applications fail to take security seriously,” said Rodney Aiglstorfer, cofounder and chief technology officer of mFoundry Inc., Larkspur, CA.

“When a user’s Groupon account is compromised, and the credentials used are the same as those for their banking service, that user is at serious financial risk,” Mr. Aiglstorfer said. “For this reason, education is the best weapon.

Read more at www.mobilecommercedaily.com

 


Outsourced Lead Generation Creates Better Results Than In-House

This makes perfect sense. An outside company can focus on lead generation, it is how they make their money. In-House lead generation people often have other responsibilities that take their focus off generating leads.

In todays world, lead generation is a fulltime job requiring fulltime focus and attention.

Amplify’d from www.customerthink.com

Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!

So many firms try to do b2b lead generation in-house, (Just do a search on Linkedin for “lead generation” to see how amazingly popular it is.) it’s useful to share some facts from NNC Services white paper which did a great job of comparing in-house and outsourced b2b lead generation.  (Click the link to see the original post.)

  • Clear client profiling. (Buyer Personas) Lead generation experts use multiple methods to find out every bit of useful information about a prospect and to draw out a complete picture: likes/dislikes, need and behaviors.  These specialists also understand how customers buy, so they translate your selling process to the customer’s perspective.
  • Correct Targeting. Outsourced experts ensure you talk to the person(s) who make the buying decision — through deep research.
  • Qualified Leads. You don’t waste time on a meeting with someone who hasn’t expressed a clear need for your products or services, or who lacks the budget to purchase them.  You only get meetings with people who understand what you are selling, need it and can afford to buy it.
  • Follow-up and feedback. All opportunities are followed up until they become qualified leads or are determined not to be valuable. Also, the outsourced lead-gen team has the ability to use market feedback to get more leads.
  • Multi-channel approach. A good lead gen partner will use a complex mist of lead generating channels — including networking, online and off-line, as well as social networks.  This significantly improves the results of the campaigns.
  • More confidence. It takes 6 months to a year to consider if an in-house team member is qualified and producing results.  By comparison, you can usually evaluate an outsourced lead generation resource in a month or two.

An outsourced b2b lead generation partner can can deliver better sales leads than you can, at much lower cost, with reduced risk and increasing your opportunities for improved fiscal results.  3 months of b2b lead generation outsourcing brings you the same results as 12 months of in-house lead generation.

Conclusions:

Read more at www.customerthink.com

 


In Honor of Black History (Mastery) Month, Discover Yourself

On Dec 25th 2009, I purchased a program that changed my life. On that Christmas day with much of my life in shambles, I decided to spend $199.00 and buy Veronica Conway’s Black Mastery Program.

The Program Changed My Life

Don’t get me wrong, I’ve been a lifelong student of personal development, studying , listening too and reading such greats as Jim Rohn, Brian Tracy, James Allen, the great Napoleon Hill and of course Anthony Robbins. So I was no novice to great personal development programs but what attracted me to Black Mastery was its focus on helping me overcome looking at myself as a victim.

Let me explain, By Christmas 2008, my life had become a mess, before 2005 life was grand, I sold my business for 7 figures, took a year off from work and started a new business but by 2005 things began to change. My new business failed almost as soon as I launched (If you are thinking about buying a franchise call me first), my marriage was going bad and lastly my only child died from cancer.

On Christmas 2008, I was a mess. I then bought Black Mastery from Veronica Conway and slowly my life changed. Don’t get me wrong everything didn’t change overnight, (I had to undo the mess I created and recover(???) from the loss of my child) but slowly things began to get better.

Slowly I started to resolve the busted business issues, the personal issues and to some degree even the loss.

I learned to forgive myself, see my higher self, not associate my failures to me personally. I learned that I had greatness in me and I could recreate my past success.I discovered all of this and much, much more and I have Veronica Conway and Black Mastery to thank.

So why and I writing this long and personal story. Well two reasons.

1) I feel strong enough to start telling the story (even the painful parts)

2) I believe strongly in Veronica’s program

So, If you are stuck, want a better life. If you are struggling with money, marriages, children or just life, Veronica has created a great deal. For Black History Month (she calls it Black Mastery Month), Veronica has reduced the price of the Black Mastery Program in half. Instead of what I paid $199, she has reduced the price to $97.00. An amazing price.

So take my advice, start Black Mastery Month off with a bang. Buy Black Mastery NOW.  www.blackmastery.com


Android to be a One Billion Dollar Business

Looks like Google has figured out how to track Android revenues. Android will be a great opportunity for mobile marketers in 2011

Amplify’d from tech.fortune.cnn.com

Piper: Android to become billion dollar business in 2011

When you have two separate internal businesses, mobile and advertising, who do you give credit to when money is made in mobile advertising?  Do you give full credit to the mobile business and take the revenue out of the advertising wing?  Or, do you split it up  between the two with some arbitrary percentage allotted to each? Google (GOOG) and its analysts are stuck in that conundrum.

We believe Android could provide over $1 billion in revenue from advertising to Google in 2012. We believe that Android generated $5.90 per user in mobile advertising in 2010 and expect ARPU to increase to $9.85 in 2012. In comparison, Google search generated $18.85 per user and Google advertising in total generated $25.77. Additionally, we expect Google’s revamped Android Market will enable users to download apps on Android more easily and could increase monetization per user from in-app advertising over the next two years. We maintain our Overweight rating on GOOG.

Read more at tech.fortune.cnn.com