Recently a plumber called me to help with his mobile marketing campaign. As I was explaining how mobile marketing worked his comment was “Can’t we just randomly send messages to peoples phones?, I don’t think anyone would care”. As I tried to explain the problems of this approach he said “If you won’t do it I will find someone who will”, We hung up and I haven’t talked to him since.
So, if you are considering using mobile marketing here are some tips, but the biggest tip is DON’T SPAM.
Amplify’d from lunchpail.knotice.com via Google Reader
- Allow your consumer base to make an informed decision about participating in your mobile experience.
- Facilitate opt-ins in whatever way is most appropriate. This doesn’t mean just choosing between single vs. double opt-ins. It also refers to the mechanics of the process (including email, IVR, in-person, worksheets, web forms, etc.). Always make opting out an option.
- It is your responsibility as a mobile marketer to thoughtfully and respectfully use the best technology, strategy, and customer information you collect from interactions to provide value and a compelling experience for the end-user.
- Similarly, as a service provider or brand, you need to protect that customer information on many levels, including your process, your technology (both virtual and physical environment) and your administration/handling of that data.
- Own and respect the mobile experience to raise the collective value of mobile marketing. We’re all in an ecosystem here and, good or bad, we’re creating a market.
See this Amp at http://amplify.com/u/a12jjg
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