A Brief Description – How to Optimize Your Social Media for Twitter

February 25, 2012 By Leave a Comment

 

This post is designed as  a shortcut to using social media as a business tool. Yesterday, I posted a blog post from Hubspot, that  outlined in detail what is needed to maximize the use of social media liek Facebook and Twitter.
 
This post is a synopsis of the best practices from Hubspot about social media
Twitter
 
  • tweets between 120 and 130 characters have the highest click-through rates.
  • Avoid elipses
  • Use pictures thata are exciting on Twitter. If you are a financial advisor, perhaps tweet a pitcure of the market with a blurb or a comment on your blog about the activities of the day
  • the ratio between reponses (@mentions) versus organic personal tweets should be 50-50
  • Activity and relevance is important, tweeting more than one an hour is not effective.
  • Give people a reason to take an action
 
Thats the jist of the post.  Hopefully that's helpful, I found creating it helpful and I learned alot. If you are a professional services firm, creating great content and knowing how to use social media is important. 
 
Tomorrow, I'll do the Facebook part of the post.
Filed Under: Inbound Marketing, Marketing, Search Engine Marketing, Social Media, Twitter Tagged With: , ,

How to Customize Your Social Updates for Facebook and Twitter

February 24, 2012 By Leave a Comment

How to Customize Your Social Updates for Facebook and Twitter

 

intermediate

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. For the savvy inbound marketer, those days are over. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. Twitter and Facebook speak a different language — what your audience looks for on one is not the same as what they look for on the other.

[Read more...]

Article source: http://feedproxy.google.com/~r/HubSpot/~3/1Xqz5CKS7dA/How-to-Customize-Your-Social-Updates-for-Facebook-and-Twitter.aspx

Filed Under: Marketing Tagged With: , , , ,

Be an Expert in Your Market.. Know Them, Create a Persona

February 2, 2012 By Leave a Comment

Want to be an Expert in Your Market

Know them, If you want to be an expert one of the first things you must do is "KNOW THEM" and by them I mean your prospect(s). 

TO BE AN EXPERT YOU MUST KNOW THEM

This is an important part of being an expert because if you remember from the last post, expert publish. Experts also have to have a specific area of focus or a niche and not every per son in the wolrd is either interested or able to buy everything. This is very important.

Understanding your prospect is the most important aspect of publishing. You have to understand the who, what and why of your client. 

CREATE A PERSONA

One of the best ways to understand your prospect is to create a persona(s) for your business. A persona describe ingreat detail the who, what and why of your prospect(s).

Your written persona(s) provide the picture of who you are publishing too. When you start to write a blog post, you refer to your persona, if I create a video I use my persona to ensure I'm speaking the right language to that prospect.

In this post, my persona typically is a services professional, in business for 10+ years, earns a minimum of 100k, has and has two kids. That's the demographic information, but I go further. I also have a sense of their why's. What I mean is I understand why they may be interested in working with me. They more often then not spend their time delivering their service and not focusing on marketing. My customer understand that the reason they become an expert is to generate leads automatically. 

So, that is my persona. You may have more then one persona because you may have multiple prospects. Not matter what having a persona(s) makes the process of publishing easier because if provides a focus for who you are publishing too.

To help with the process of creating a persona for your prospects,  I've attached a persona worksheet to help focus the creation of your persona. Download it free (no registration needed) but I woould love to hear your comments about is usefullness to you.

Dedicated to your success

P.S. I create my persona and attach a picture of what I believe my persona looks like. That helps with the publishing process. Download the Persona Worksheet Here

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Filed Under: Advertising, Marketing