The data truly shows that blogging increases leads and sales. The ability to demonstration your expertise and value in the marketplace is invaluable to marketing.
This article hits most necessary points when blogging as a financial advisor or any service professional. Each point in this post will lead to success.
My only addition would be blog regularly. If you follow the steps in this post you will start to attract followers that are potential clients. They will start to look at you as an authority. To enhance that authority, consistent posting is important. So follow the advice in the post and post regularly
1. Know your audience
Before you do anything, be sure you know who your target audience is. Do a little research on the demographics of your current clients and those you hope to reach. Knowing who your audience is will guide your blog’s purpose.
2. Have a purpose
The most arduous task for many bloggers just starting out is establishing a purpose. Why would someone want to read your blog? As a financial advisor, you already know your general purpose: to provide solid financial advice. But why would someone read your blog for advice over another financial advisor’s blog? Your purpose should be tied in with what you know. And that brings us to#3.
3. Capitalize on what you know
You are where you are because you have an area of expertise. Showcase that in your blog posts by providing your readers with the valuable insight that expertise can offer. If you try to broaden your subject area so much that you provide content that isn’t useful or interesting, your readers will not come back.
4. Establish an honest voice
Do not try to be someone you are not. There is a lot of chatter and content on the web. Provide a consistent tone and voice, so readers know what you are about. Returning readers are interested in who you are and your unique perspective.
5. Keep it brief and organized
Blog readers do not want a white paper. They want to quickly get the information they need or want. The average blog reader will not stick with your post long enough to scroll through pages and pages of pontification, no matter how brilliant it is. In addition to reigning in your volume, organize your content to be easy on the eyes. Post a picture or graphic. Use bullets. Highlight quotations or important points.
About Dwight Miller
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