A Compelling Reason for Business Inbound and Mobile Strategies

This post provides an even more compelling reason for Inbound and mobile marketing strategies for your local business. As you may know, Apple recently rolled out iPhone 4S and while many folks complained about the release once again Apple has included a game changing technology called Siri.

Siri changes the advertising game because it allows your customer to actually talk to their phones. So your customer can ask their phone (Siri), Whats the best Italian restaurant nearby? and the phone wil ltell your customer the best Italian restaurant nearby. Your customer can ask Siri, Where is the nearest womens clothing store? and the iPhone will tell them.

This technology changes the game and makes it even more important that your business is using both Inbound and Mobile marketing strategies.

If you are using Inbound strategies, when a user asks their iPhone Where is the best pizza nearby?, Siri will find your business and if you are using mobile strategies, when your customer goes to your site, they will see a site that fits on their phone. This is a game changing technology and your business needs to prepare.

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Amplify’d from www.inc.com

Will often bypass search altogether. Ask Siri to “find the closest Italian restaurant” and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for “Philadelphia Italian restaurant” won’t matter.

Will place added emphasis on local. As a result, savvy small businesses that don’t rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO.

Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline.

May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That’s awesome… but what if the (eventual) Android version of Siri only includes results from TravelPost? If that happens, a major chunk of social media marketing disappears.

If you run a small business, keep working to improve SEO results on major search engines but spend the majority of your time focused on optimizing listings on Google Places, Yelp, Foursquare, Epinions… because more and more, your customers won’t be hanging out on search engines.

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