September 2, 2010 – 11:09 am
I know, bold statement but the facts are the facts. Here are some reasons why from an Adage Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls. 80% of the U.S. population will have a mobile phone by 2010. 35% of American adults are using their mobile devices for wireless [...]
September 1, 2010 – 10:47 am
Viking Range Corp manufactures high end stoves and other appliances and has a cooking school. The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget. Then [...]
August 30, 2010 – 12:43 pm
There are many ways to use SMS or Text Messaging in your business. Here is a list of the different ways SMS can be used in your business to either grow sales or reduce costs. In every case, the first step is to make a compelling offer to customers (online or offline offer) asking them [...]
August 26, 2010 – 8:36 am
A recent survey by AT&T's Sterling Commerce and ecommerce service provider DemandWare Inc found that consumers are increasingly using mobile phones to make payments. The study found that 15% of consumers have used mobile phones to make purchases but the same consumers are concerned about security and ease of use. As expected, 25-34 year olds [...]
August 20, 2010 – 10:14 am
According to a survey by PriceGrabber.com affluent shoppers are using mobile phones to shop for goods and services. It makes sense, smart phones are expensive and are purchased more by affluent shoppers so if you own a business that caters to the affluent shopper it's time to consider a mobile marketing strategy. According to eMarketer, [...]
August 18, 2010 – 9:17 am
McDonalds, Subway, Starbucks, Burger King and more are winning the mobile monopoly game called Mytown by Booyah.com. Mytown is the new mobile monoply game according to the New York Time and other popular tech sites. Mytown by Booyah is described as an location-based mobile entertainment app. Mytown is similar to the very popular Foursquare in [...]
August 10, 2010 – 11:20 am
What would you choose, car or cell phone Well in the Trendwatching.com video that majority of people picked the,…. The vote was almost unanimous, the cell phone was refered over a car and if they are so important now, imagine the future when cell phones become even smarter. Which makes the cell phone a perfect [...]
August 9, 2010 – 11:15 am
OK, I get it mobile phones can do anything
If you have ever doubted that mobile retailing isn't real, Amazon just posted 1 billion (thats right folks) n sales in their mobile channel. “We’re seeing rapid growth in Kindle, Amazon Web Services, third-party sales and retail,” Mr. Bezos said in the statement. “We’re also encouraged by what we see in mobile. “In the last [...]
Oscar De LA Hoya's Golden Boy Productions used text messaging to grow its VIP list 69%. Thats a 59% optin rate better than any media I know of. The company offered an opportunity to win a signed boxing glove to anyone that text "PLEA" (Spanish for the word fight) to a short code. “There are [...]