Written by Dwight Miller on February 2, 2012 – 7:27 pm
Want to be an Expert in Your Market
Know them, If you want to be an expert one of the first things you must do is "KNOW THEM" and by them I mean your prospect(s).
TO BE AN EXPERT YOU MUST KNOW THEM
This is an important part of being an expert because if you remember from the [...]
Written by Dwight Miller on January 29, 2012 – 8:37 am
Don't Cold Call Me, Be An Expert is important today in business because your suspects and prospects have become searchers. They search to solve the problems in their lives an they search to find their fun. Your customers are searching and they are searching for expertise.
Experts like Brenden Burchard, Frank Kern, T Harv Eker and [...]
Written by Dwight Miller on December 1, 2011 – 2:21 pm
What exactly is Social Media Search engine optimization?
In instances past, search engine optimization (aka Search engine optimization) and social media would not have already been employed in the same sentence. Soon after all, seo comprises strategies developed to help increase one's look engine rank placement and social media web sites, like Facebook, allow you to [...]
Written by Dwight Miller on November 11, 2011 – 10:28 pm
How to Build Your Book of Business… Don’t Cold Call Me, was one of my most popular posts. It seems as if many financial advisors and other service professionals, spend afternoons and evenings dialing for dollars, hoping they can reach someone interested in buying a muni-bond or some other product..
Cold Calling – Blast from my [...]
Written by Dwight Miller on November 10, 2011 – 4:44 pm
This post provides an even more compelling reason for Inbound and mobile marketing strategies for your local business. As you may know, Apple recently rolled out iPhone 4S and while many folks complained about the release once again Apple has included a game changing technology called Siri.
Siri changes the advertising game because it allows [...]
Written by Dwight Miller on October 11, 2011 – 4:16 pm
The data truly shows that blogging increases leads and sales. The ability to demonstration your expertise and value in the marketplace is invaluable to marketing.
This article hits most necessary points when blogging as a financial advisor or any service professional. Each point in this post will lead to success.
My only addition would be blog [...]
Written by Dwight Miller on October 4, 2011 – 11:08 am
This article is a good reason to understand the metrics around acquiring leads and customers for your practice. The article is about how much you should pay to acquire a customer and gives an example of why. One of the additional reasons is when you spend as much as possible to get a client, it [...]
Written by Dwight Miller on September 26, 2011 – 9:01 am
This post explains why service firms need a CRM for their Inbound Marketing efforts. A CRM is the base platform for automating the process of generating leads and nurturing leads and tracking client information. A good CRM not only tracks prospect and client information but scores the leads and helps the process of moving the [...]
Written by Dwight Miller on September 23, 2011 – 3:01 pm
Will they find you. This article clearly demonstrates a point I make on our Inbound Marketing webinars and that point is your customers and prospects are searchers. Looking on Google for solutions to problems or to get needs met. They are searching Yelp for restaurants, Google for local business products and services, they are looking [...]
Written by Dwight Miller on September 23, 2011 – 9:01 am
More and more investment companies are beginning to understand the power of inbound marketing, social media and the need to provide tools and content with clients. Putnam Investments newly revamped website embraces many of the ideas of inbound marketing including creating content in multiple formats (text and video) and providing an easy way to share [...]