Big Food Franchises are Winning the Mobile Monopoly Game

August 18, 2010 By Dwight Miller Leave a Comment

McDonalds, Subway, Starbucks, Burger King and more are winning the mobile monopoly game called Mytown by Booyah.com. Mytown is the new mobile monoply game according to the New York Time and other popular tech sites.

Mytown by Booyah is described as an location-based mobile entertainment app. Mytown is similar to the very popular Foursquare in that users checkin when they are at a location the difference between Foursquare and MyTown is that MyTown offer points for checking in, MyTown users check in to get virtual goods or rewards to advance through a Monopoly-like game.

According to Advertising Age "Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December".

So here is the question for you, small business owner. When are you going to take your place in an organized fashio around these location based apps? When are you going to take advantage of having your customers tell their friends that they are at your store, restaurant or whatever.

Don't let the big boys dominate the space, Create your own plan and get started in mobile today.

Filed Under: Marketing Tagged With: location based mobile apps, Mobile Coupons, mobile location, Mobile Marketing, Sms Marketing

About Dwight Miller

I am an experience business owner and manager that has worked in small entrepreneurial companies for the last 20 years.

I have been personally responsible for starting and selling 3 businesses successfully and profitably including one business to a Fortune 100.

Public Speaking
I am one of the few people that love speaking publicly. I have a variety of topics but my primary topic is always business. If you are looking for a great public speaker, I’m your man

I have been helping people learn to start business and launch new products with a program called Start A Business Backwards. This program is designed to help business owners design their business goals and develop systems to implement those goals.
Specialties:

Online Marketing Consultant and Serial Entrepreneur, I am a specialist at designing and managing business systems including accounting, marketing and customer relationship management systems.

Public Speaking, I love public speaking and am always interested in any opportunity to speak publicly

Current & Previous Experience

* Business Consultant Focused on Online Marketing at Blitz Magazine – The Football Lifestyle Magazine

* Online Marketing Expert at NetReach

* Business Consultant Focused on Online Marketing Business Systems and at Quantum Builders

* Business Consultant focused on Online Marketing at Bottomline Consulting Services

* Real Estate Mentor & Coach at Real Estate Investing Training Company

* Franchise Owner at Geeks on Call

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+Dwight Miller
- Over the last 5 years I have helped my clients use paid search (PPC) to generate leads for their business. I specialize in lead generating strategies and tactics using PPC. I am an experienced PPC and SEO expert that understands the technical aspects of search marketing as well as the direct marketing I have been in the online marketing space since 2004, when as a result of selling my own business I started working with a friend's Network Support company, That company was losing about $100,000 per year on revenues of $2,000,000. My friend asked me to step in as General Manager and help turn the business around (I had prior experience in that field) and since we didn't have marketing funds, I taught myself online marketing as well as PPC. Bottom line, a year later the company profits where increased to $400,000 and sales had increased a million dollars. Since then I have primarily focused on online marketing.