Category Archives: Advertising

Your Business Uses Mobile or Your Business is Bust

September 2, 2010 – 11:09 am

I know, bold statement but the facts are the facts. Here are some reasons why from an Adage Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls. 80% of the U.S. population will have a mobile phone by 2010. 35% of American adults are using their mobile devices for wireless [...]

By Dwight Miller | Also posted in Marketing, Mobile ECommerce | Tagged , , , , | Comments (0)

Viking Cooking School Uses Text Messaging & Text Coupons to Grow Enrollment

September 1, 2010 – 10:47 am

Viking Range Corp manufactures high end stoves and other appliances and has a cooking school. The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget. Then [...]

By Dwight Miller | Also posted in Marketing | Tagged , , , | Comments (0)

Why small business must have a 360-degree local and mobile Web strategy

May 10, 2010 – 11:59 am

This post is derived from an article in Fridays article in Mobile Marketer called "Why brands must have a 360-degree mobile Web strategy". The point of the article is that brands need (must) enlarge their marketing strategy to include not only a mobile Website but promoting including what I call "mobile access" to every part [...]

By Dwight Miller | Also posted in Marketing | Tagged , , | Comments (0)

What is Twitter and how can you use it for Business

May 20, 2008 – 1:20 pm

I just recently got the Twitter bug (http://www.twitter.com/dwightmiller) and I’ve had many people ask how Twitter works and what’s it’s purpose. To help explain Twitter, I found this video and in my next post I’ll tell you if I’ve found any use for it in business.

By Dwight Miller | Also posted in Search Engine Marketing | Tagged , , | Comments (0)

The Google Advertising Enterprise Adds – TV Advertising

March 9, 2008 – 5:13 pm

Google recently announced a beta program that allows advertisers to buy ads on television networks. Google will allow advertisers to upload 15, 30, 45 and 60 minute advertisements. The Google platform allows advertisers to closely connect TV advertising to the Internet and measure the results. As you know, I am a firm believer in only [...]

By Dwight Miller | Also posted in Marketing | Comments (0)

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