Written by Dwight Miller on February 2, 2012 – 7:27 pm
Want to be an Expert in Your Market
Know them, If you want to be an expert one of the first things you must do is "KNOW THEM" and by them I mean your prospect(s).
TO BE AN EXPERT YOU MUST KNOW THEM
This is an important part of being an expert because if you remember from the [...]
Written by Dwight Miller on January 25, 2011 – 12:04 pm
If your strategy for building your business is cold calling me, don‘t bother, it's a waste of your time and mine.
I got a call from a Financial Advisor, (you remember, a guy that was once a stock broker who now calls himself an advisor). I must admit I was surprised to say the least. When he [...]
Written by Dwight Miller on September 2, 2010 – 11:09 am
I know, bold statement but the facts are the facts. Here are some reasons why from an Adage
Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.
80% of the U.S. population will have a mobile phone by 2010.
35% of American adults are using their mobile devices for wireless Internet access.
The average [...]
Written by Dwight Miller on September 1, 2010 – 10:47 am
Viking Range Corp manufactures high end stoves and other appliances and has a cooking school.
The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget.
Then Viking asked [...]
Written by Dwight Miller on May 10, 2010 – 11:59 am
This post is derived from an article in Fridays article in Mobile Marketer called "Why brands must have a 360-degree mobile Web strategy". The point of the article is that brands need (must) enlarge their marketing strategy to include not only a mobile Website but promoting including what I call "mobile access" to every part [...]
Written by Dwight Miller on May 20, 2008 – 1:20 pm
I just recently got the Twitter bug (http://www.twitter.com/dwightmiller) and I’ve had many people ask how Twitter works and what’s it’s purpose. To help explain Twitter, I found this video and in my next post I’ll tell you if I’ve found any use for it in business.
Written by Dwight Miller on March 9, 2008 – 5:13 pm
Google recently announced a beta program that allows advertisers to buy ads on television networks. Google will allow advertisers to upload 15, 30, 45 and 60 minute advertisements. The Google platform allows advertisers to closely connect TV advertising to the Internet and measure the results. As you know, I am a firm believer in [...]