As the country slips into a recession more and more
Category Archives: Marketing
Generating Leads for Your Business - Know your Numbers
October 8, 2008 – 12:13 pm
I met with a new client last week to talk about how he could generate leads and I was amazed at how little he knew about how much money he was spending to get a lead and convert the lead to a customer. I was also amazed at the process his company used to track [...]
Do you know your clearly customers
October 7, 2008 – 8:19 am
One of the hats I wear is as a consultant to businesses that are looking to use the Internet to find leads and customers. We recently got a new customer on a lead generation strategy on the Internet. This is a rather large internation company (Can’t even say the industry becasue they may see this [...]
Avoid Financial Disaster, Leverage YOUR Business’s Social Network
October 6, 2008 – 2:08 pm
Will your business face “Financial Disaster” For the first time in 4 years the DOW is below 10,000 and the world seems to be in financial panic.
So the question is “How do you avoid Financial Disaster?” How to do ensure that your business will prosper in these tough economic times.
A couple of posts ago I [...]
Same search term for Google - Different Results in two different Browsers
September 30, 2008 – 1:37 pm
Ok, I heard about this but never eperienced it. I searched for the term “Christ Church” and got to different SERPs from two different browsers. Any SEO guys got any ideas.
I searched the exact same term in both Safari and Firefox. In the Safari browser “Christ Church Nashville” is listed first in the FireFox browser [...]
You already have a Social Network.. Just use it
September 30, 2008 – 8:57 am
Are you using your businesses “social network”? Not the online social network like Facebook, Myspace, Twitter etc but your businesses social network? Do you even know what your Businesses Social Network is and who is in it?
Well lets define “Social Networks”. I checked some definitions on the web and here is a list of definitions [...]
What are Automated Leads… and How Do I Create a Lead Gen System
May 20, 2008 – 2:14 pm
I recently was talking to a prospect about his business. I love talking to folks about their businesses because I get learn about their successes and their failures. This prospect is a financial planner so we talked about how he found new customers and he admitted that he had no organized way to gather, store [...]
What is Social Bookmarking
March 31, 2008 – 6:03 pm
Again, I am using these videos to help me understand these new social networking sites. Last post was social networking, today social bookmarking. Social bookmarking is a way to organize the websites you love. From a business perspective if you customers bookmark your sites, your site gets rewarded with more external links and your page [...]
The Google Advertising Enterprise Adds - TV Advertising
March 9, 2008 – 5:13 pm
Google recently announced a beta program that allows advertisers to buy ads on television networks. Google will allow advertisers to upload 15, 30, 45 and 60 minute advertisements. The Google platform allows advertisers to closely connect TV advertising to the Internet and measure the results. As you know, I am a firm believer in [...]
Why Most PPC Campaign Don’t Work!! (or not well)
March 4, 2008 – 4:51 pm
I’ve been working on a client’s PPC campaign and just got off the phone with this client. Basically I had an argument with the client about his campaign and why it’s not working. The client insists (despite concrete evidence to the contrary) on landing prospect on the main page of his website forcing the prospect [...]