Technology is creating all kinds of business opportunities and this is one that really stands out for me. I was recently reading an article on Mobile Commerce Daily about how eBay has just released a iPhone app for fashionista's. Since I fancy myself a fashionista , I had to try it. Its an interesting app [...]
Kantor Media Compete's Q1 Smartphone Intelligence survey reveals that 1/3 of smart phone users that search for local business with their phones end up calling or going to the store they found. Just another reason why your business needs to focus some marketing dollars and claim your online business real estate. According to an interview [...]
One in 3 customers that have subscribed to mobile alerts indicate that the alerts have caused them to go to a store, according to a recent article in Mobile Commerce. Not only are customers being driven to stores by mobile alerts but 27% report that alerts are driving their buying decisions. The results are reported [...]
This post is derived from an article in Fridays article in Mobile Marketer called "Why brands must have a 360-degree mobile Web strategy". The point of the article is that brands need (must) enlarge their marketing strategy to include not only a mobile Website but promoting including what I call "mobile access" to every part [...]
The Attic, a streetware retail chain in Southern California sold $22,000 in merchandise in 23 hours using mobile marketing. Here;s how Two Days before the sale, The Attic sent out 1200 mobile messages to their mobile list describing theVIP sale. 1200 VIP list members that received mobile messages 236 (20%) showed up at the store [...]
KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period. The database and coupons were part of the fast-food giant’s “Relief Plan†campaign, which was comprised of four distinct weekly offers. KFC saw a significant bump in participation when [...]
Do your clients forget about appointments? Are lost or forgotten appointments costing you money? If your customers are forgetting appointments and its costing you money, get a mobile reminder service. A mobile reminder service, is a non-intrusive way of saying you care and an automated way of increasing your revenue. Here is how it works. [...]
October 19, 2008 – 5:18 pm
As the country slips into a recession more and more
October 8, 2008 – 12:13 pm
I met with a new client last week to talk about how he could generate leads and I was amazed at how little he knew about how much money he was spending to get a lead and convert the lead to a customer. I was also amazed at the process his company used to track [...]
October 7, 2008 – 8:19 am
One of the hats I wear is as a consultant to businesses that are looking to use the Internet to find leads and customers. We recently got a new customer on a lead generation strategy on the Internet. This is a rather large internation company (Can’t even say the industry becasue they may see this [...]