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Archive for the ‘Mobile ECommerce’ Category

How Inbound Marketing Would Have Gotten A Local Plumber a New Customer

Icon Written by Dwight Miller on January 3, 2011 – 8:42 pm

Like many, Christmas Day was all about family. We stayed up until 5am Christmas Eve wrapping gifts and promply at 8am are kids where awake wanting to start the holiday festivities.

We have a great Christmas, we have teenagers and they got gifts like DF Hero and watches and clothing, we ate breakfast and the kids [...]



The Big Boy Mobile Marketing Series – Lane Bryant Growing Sales with Mobile Coupons

Icon Written by Dwight Miller on September 28, 2010 – 11:37 am

Mobile Marketing is being used aggressively by the big boys and here is another example. Each example in this series has been an example of a mobile strategy and this one is mobile couponing.
Lane Bryant is offering shoppers location based coupons and promotions that can be redeemed on their mobile phones.
Lane Bryand has partnered with [...]



The Big Boy Mobile Marketing Series – Mobile will be big this holiday season

Icon Written by Dwight Miller on September 27, 2010 – 10:23 am

Another Big Boy post, this post is a validation of how the big boys feel about mobile from a big boy consulting firm Deliotte. In case you don't know Deliotte, they are an international accounting and consulting firm with office around the world and influence in a wide variety of industrys. 
ALong with their accounting work, [...]



3 Tips for Getting into Mobile Marketing

Icon Written by Dwight Miller on September 21, 2010 – 5:21 pm

Great tips from MarketingSherpa.com



Your Customers Are Using Mobile Phones. Are You

Icon Written by Dwight Miller on September 21, 2010 – 11:19 am

Noah Elkin, senior analyst at eMarketer, New York, recently reveal a list of trends that reveal how your customers are using their mobile phones. After reading this list, you will know how and what you need to do to lverage mobile marketing in your business.
Your customers are buying smart phones and consuming and creating information [...]



Social Networking Is All About Mobile, So Why Aren’t You All About Mobile?

Icon Written by Dwight Miller on September 20, 2010 – 1:05 pm

 
Over the last few posts it has become obvious that customers are using mobile phones for a variety of reasons and one of the biggest is social networking. 
When you look at the various social networks almost all of them require a smart mobile phone. If you check in on Foursquare.com, Gowalla.com, Where, Facebook Places or [...]



The Big Boy Mobile Marketing Series – Macy’s Prepares for Holidays By Ramping Up Mobile

Icon Written by Dwight Miller on September 16, 2010 – 8:45 am

Success leaves clues and if you are a small business owner that is looking to have a great holiday season it may be time to take your cue from the big boys.
Macy's has ramped up its mobile strategy according to Mobile Commerce Daily, Macy's has revamped it's mobile website to ensure that pictures are sharp [...]



Your Business Uses Mobile or Your Business is Bust

Icon Written by Dwight Miller on September 2, 2010 – 11:09 am

I know, bold statement but the facts are the facts. Here are some reasons why from an Adage
Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.

80% of the U.S. population will have a mobile phone by 2010.

35% of American adults are using their mobile devices for wireless Internet access.
The average [...]



3 Uses for SMS Messaging in Your Business

Icon Written by Dwight Miller on August 30, 2010 – 12:43 pm

There are many ways to use SMS or Text Messaging in your business.  Here is a list of the different  ways SMS can be used in your business to either grow sales or reduce costs.
In every case, the first step is to make a compelling offer to customers (online or offline offer) asking them to [...]



Consumer use of mobile payments is growing according to recent survey

Icon Written by Dwight Miller on August 26, 2010 – 8:36 am

A recent survey by AT&T's Sterling Commerce and ecommerce service provider DemandWare Inc found that consumers are increasingly using mobile phones to make payments. The study found that 15% of consumers have used mobile phones to make purchases but the same consumers are concerned about security and ease of use. As expected, 25-34 year olds [...]