Like many, Christmas Day was all about family. We stayed up until 5am Christmas Eve wrapping gifts and promply at 8am are kids where awake wanting to start the holiday festivities.

We have a great Christmas, we have teenagers and they got gifts like DF Hero and watches and clothing, we ate breakfast and the kids played DJ Hero all day while we prepared dinner.

We had a great dinner, watched movies and eventually I did the dishes, dumping the garbage in the garbage disposal, ran the disposal and washed  the dishes. Everything was done when I discovered that we had a clogged sink and dispite my working hard to unclog, the sink was full of water, clogged, a disaster.

I'm no handyman but I did try the plunger to no avail, the sink was clogged with standing water and garbage and nothing was working. So, like any good geek, I went to Google and entered "how to unclog a sink", here was what Google returned.

The results where somewhat helpful but what strikes we is the following;

• Not one local plumber ranks in the search results
• Not one local plumber is running PPC ads on this phrase.

What I was looking for where some really simple tips from a local plumber. My plan was to try the tips and if they didn't work call the plumber that provided me help. If I had found one local plumber with just that, either a site I could read with pictures or ideally a video, that guy would have gotten my business.

Instead I used Craigslist.com, guessed at a plumber, called him only to be told he could come out for 5 days. I called another plumber who didn't answer and finally called back a few days later. Bottomline, my kitchen sink was clogged for three days with water and smelly food. I eventually go the problem fixed, I did it myself.

Moral of the story, a little inbound marketing guide from a local plumber would have gotten a new loyal customer, instead a half competent do it yourself jobs

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