Do you know your clearly customers

October 7, 2008 By Dwight Miller Leave a Comment

One of the hats I wear is as a consultant to businesses that are looking to use the Internet to find leads and customers. We recently got a new customer on a lead generation strategy on the Internet. This is a rather large internation companyÂ (Can’t even say the industry becasue they may see this post) and as usual I asked my normal questions.

Who is a lead?
What is a prospect?
What is a qualified lead?
How are leads moved to a buy?

and to my surprise I got this response. “We don’t know”.

I must admit I was floored. How can you find a lead if you don’t know what a lead is. Now mind you this is a large business (+$200 mil in sales) and their marketing department couldn’t define a lead, a qualified lead or an ideal customer. No wonder they are getting creamed in the marketplace.

If you own a business (my passion is small business) then you MUST define your ideal customerÂ or client. Define what they look like (demographics) and what they want (Psychographics) as clearly as possible. Just the definition could help your business tremendously.

Dedicated to your success.

Filed Under: Marketing Tagged With: Business Management, Customer relationship, Lead generation

About Dwight Miller

I am an experience business owner and manager that has worked in small entrepreneurial companies for the last 20 years.

I have been personally responsible for starting and selling 3 businesses successfully and profitably including one business to a Fortune 100.

Public Speaking
I am one of the few people that love speaking publicly. I have a variety of topics but my primary topic is always business. If you are looking for a great public speaker, I’m your man

I have been helping people learn to start business and launch new products with a program called Start A Business Backwards. This program is designed to help business owners design their business goals and develop systems to implement those goals.
Specialties:

Online Marketing Consultant and Serial Entrepreneur, I am a specialist at designing and managing business systems including accounting, marketing and customer relationship management systems.

Public Speaking, I love public speaking and am always interested in any opportunity to speak publicly

Current & Previous Experience

* Business Consultant Focused on Online Marketing at Blitz Magazine – The Football Lifestyle Magazine

* Online Marketing Expert at NetReach

* Business Consultant Focused on Online Marketing Business Systems and at Quantum Builders

* Business Consultant focused on Online Marketing at Bottomline Consulting Services

* Real Estate Mentor & Coach at Real Estate Investing Training Company

* Franchise Owner at Geeks on Call

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+Dwight Miller
- Over the last 5 years I have helped my clients use paid search (PPC) to generate leads for their business. I specialize in lead generating strategies and tactics using PPC. I am an experienced PPC and SEO expert that understands the technical aspects of search marketing as well as the direct marketing I have been in the online marketing space since 2004, when as a result of selling my own business I started working with a friend's Network Support company, That company was losing about $100,000 per year on revenues of $2,000,000. My friend asked me to step in as General Manager and help turn the business around (I had prior experience in that field) and since we didn't have marketing funds, I taught myself online marketing as well as PPC. Bottom line, a year later the company profits where increased to $400,000 and sales had increased a million dollars. Since then I have primarily focused on online marketing.