I met with a new client last week to talk about how he could generate leads and I was amazed at how little he knew about how much money he was spending to get a lead and convert the lead to a customer. I was also amazed at the process his company used to track leads (none). Here are some tips for finding leads and tracking those leads.
In my opinion, the most important part of lead generation is having an easy to use automated system. That means having a easy system to track leads and as importantly an easy way to market to those leads.
About Dwight Miller
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