How Having A Mobile VIP List Can Grow Your Sales 22%

The Attic, a streetware retail chain in Southern California sold $22,000 in merchandise in 23 hours using mobile marketing. Here;s how

Two Days before the sale, The Attic

• sent out 1200 mobile messages to their mobile list describing theVIP sale.
• 1200 VIP list members that received mobile messages
• 236 (20%) showed up at the store on the day of the sale BEFORE the store opened.
• Only customers with the VIP message and coupon number on their cell phone could buy sales items sent
• The Attic had $20,000 in sales in just 3 hours.
• Each VIP spent about $86 dollars

Great Conversations

• A Single Blog Post helps the Attic build a list of 280 customer numbers in 2 days. Customers texted “ATTICSALE ” to 69302
• From a single blog post about the sale The Attic collected 280 numbers within 2 days (customers were encouraged to text “AtticSale” to 69302 – Trumpia’s shortcode)
• Promoting sale required NO marketing effort because of the power and immediacy of mobile text and IM
• There were no paid print, radio, or Internet ads whatsoever
• Attic’s VIP sale wasn’t even on a traditional shopping day (Thursday from 6-9 PM) and shows how effective texting can be if combined with:

Because of mobile marketing the Attic can boost sales on a slow day, without expensive print or other media advertising. The Attic has a list of VIP clients that respond to ads that are sent directly to their cell phone.

THE SAME STRATEGY CAN WORK FOR YOUR COMPANY. CALL 267-940-7504 or complete the form below to use Mobile Marketing to Grow Your Business