How Having A Mobile VIP List Can Grow Your Sales 22%
Written by Dwight Miller on May 5, 2010 – 12:45 pm
The Attic, a streetware retail chain in Southern California sold $22,000 in merchandise in 23 hours using mobile marketing. Here;s how
Two Days before the sale, The Attic
- sent out 1200 mobile messages to their mobile list describing theVIP sale.
- 1200 VIP list members that received mobile messages
- 236 (20%) showed up at the store on the day of the sale BEFORE the store opened.
- Only customers with the VIP message and coupon number on their cell phone could buy sales items sent
- The Attic had $20,000 in sales in just 3 hours.
- Each VIP spent about $86 dollars
Great Conversations
- A Single Blog Post helps the Attic build a list of 280 customer numbers in 2 days. Customers texted “ATTICSALE ” to 69302
- From a single blog post about the sale The Attic collected 280 numbers within 2 days (customers were encouraged to text “AtticSale†to 69302 – Trumpia’s shortcode)
- Promoting sale required NO marketing effort because of the power and immediacy of mobile text and IM
- There were no paid print, radio, or Internet ads whatsoever
- Attic’s VIP sale wasn’t even on a traditional shopping day (Thursday from 6-9 PM) and shows how effective texting can be if combined with:
Because of mobile marketing the Attic can boost sales on a slow day, without expensive print or other media advertising. The Attic has a list of VIP clients that respond to ads that are sent directly to their cell phone.
THE SAME STRATEGY CAN WORK FOR YOUR COMPANY. CALL 267-940-7504 or complete the form below to use Mobile Marketing to Grow Your Business
More From dwightmil
- Using a Blog to grow your business
- How to Market Your Service Business Using Inbound Marketing
- Remind Your Customers with a Mobile Reminder Service