If You Cater to The Affluent Market, You Must Read This.

August 20, 2010 By Dwight Miller Leave a Comment

According to a survey by PriceGrabber.com affluent shoppers are using mobile phones to shop for goods and services. It makes sense, smart phones are expensive and are purchased more by affluent shoppers so if you own a business that caters to the affluent shopper it's time to consider a mobile marketing strategy.

According to eMarketer, "Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular."

Some of the things affluent shoppers are using their phones to buy are the same as other shoppers including buying movie and events tickets, personal electronics but the ultra affluent also use their mobile phones to buy luxury handbags, jewelry, automotive products and designer shoes.

If you own a retail store that caters to the affluent shopper, it's time develop amobile marketing strategy, build a mobile VIP list and convert your website to a mobile site and sell more to your affluent customers.

Filed Under: Marketing Tagged With: affluent shoppers, luxury shopper, mobile shoppng

About Dwight Miller

I am an experience business owner and manager that has worked in small entrepreneurial companies for the last 20 years.

I have been personally responsible for starting and selling 3 businesses successfully and profitably including one business to a Fortune 100.

Public Speaking
I am one of the few people that love speaking publicly. I have a variety of topics but my primary topic is always business. If you are looking for a great public speaker, I’m your man

I have been helping people learn to start business and launch new products with a program called Start A Business Backwards. This program is designed to help business owners design their business goals and develop systems to implement those goals.
Specialties:

Online Marketing Consultant and Serial Entrepreneur, I am a specialist at designing and managing business systems including accounting, marketing and customer relationship management systems.

Public Speaking, I love public speaking and am always interested in any opportunity to speak publicly

Current & Previous Experience

* Business Consultant Focused on Online Marketing at Blitz Magazine – The Football Lifestyle Magazine

* Online Marketing Expert at NetReach

* Business Consultant Focused on Online Marketing Business Systems and at Quantum Builders

* Business Consultant focused on Online Marketing at Bottomline Consulting Services

* Real Estate Mentor & Coach at Real Estate Investing Training Company

* Franchise Owner at Geeks on Call

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+Dwight Miller
- Over the last 5 years I have helped my clients use paid search (PPC) to generate leads for their business. I specialize in lead generating strategies and tactics using PPC. I am an experienced PPC and SEO expert that understands the technical aspects of search marketing as well as the direct marketing I have been in the online marketing space since 2004, when as a result of selling my own business I started working with a friend's Network Support company, That company was losing about $100,000 per year on revenues of $2,000,000. My friend asked me to step in as General Manager and help turn the business around (I had prior experience in that field) and since we didn't have marketing funds, I taught myself online marketing as well as PPC. Bottom line, a year later the company profits where increased to $400,000 and sales had increased a million dollars. Since then I have primarily focused on online marketing.