KFC Sees 13% Mobile Coupon Redemption

May 4, 2010 By Dwight Miller Leave a Comment

KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

The database and coupons were part of the fast-food giantâ€™s â€œRelief Planâ€ campaign, which was comprised of four distinct weekly offers. KFC saw a significant bump in participation when traditional media outlets were engaged to get the message out â€“ including an email blast to a group of existing subscribers.

Read More at Mobile Marketer.com

Filed Under: Marketing Tagged With: Mobile Coupons, Mobile Marketing, Sms Marketing

About Dwight Miller

I am an experience business owner and manager that has worked in small entrepreneurial companies for the last 20 years.

I have been personally responsible for starting and selling 3 businesses successfully and profitably including one business to a Fortune 100.

Public Speaking
I am one of the few people that love speaking publicly. I have a variety of topics but my primary topic is always business. If you are looking for a great public speaker, I’m your man

I have been helping people learn to start business and launch new products with a program called Start A Business Backwards. This program is designed to help business owners design their business goals and develop systems to implement those goals.
Specialties:

Online Marketing Consultant and Serial Entrepreneur, I am a specialist at designing and managing business systems including accounting, marketing and customer relationship management systems.

Public Speaking, I love public speaking and am always interested in any opportunity to speak publicly

Current & Previous Experience

* Business Consultant Focused on Online Marketing at Blitz Magazine – The Football Lifestyle Magazine

* Online Marketing Expert at NetReach

* Business Consultant Focused on Online Marketing Business Systems and at Quantum Builders

* Business Consultant focused on Online Marketing at Bottomline Consulting Services

* Real Estate Mentor & Coach at Real Estate Investing Training Company

* Franchise Owner at Geeks on Call

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+Dwight Miller
- Over the last 5 years I have helped my clients use paid search (PPC) to generate leads for their business. I specialize in lead generating strategies and tactics using PPC. I am an experienced PPC and SEO expert that understands the technical aspects of search marketing as well as the direct marketing I have been in the online marketing space since 2004, when as a result of selling my own business I started working with a friend's Network Support company, That company was losing about $100,000 per year on revenues of $2,000,000. My friend asked me to step in as General Manager and help turn the business around (I had prior experience in that field) and since we didn't have marketing funds, I taught myself online marketing as well as PPC. Bottom line, a year later the company profits where increased to $400,000 and sales had increased a million dollars. Since then I have primarily focused on online marketing.

KFC Sees 13% Mobile Coupon Redemption

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+Dwight Miller

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