Kantor Media Compete's Q1 Smartphone Intelligence survey reveals that 1/3 of smart phone users that search for local business with their phones end up calling or going to the store they found. Just another reason why your business needs to focus some marketing dollars and claim your online business real estate. According to an interview with Compete's director of technology and entertainment Danielle Nobe, the survey reveals,
- Smart phone users are using their phones to search for local busines
- One third of all smart phone owners reported calling or shopping at local business after finding that business using a local search application
- Smart phone users use their phones to find addresses and phone numbers of local businesses
What should business owners do to take advantage of these new findings
- Make sure your website is optimized for smart phones. Customers are finding business online and it's important that when they find your site on their phone that the site helps them find the information they need including address and phone number.
- When in your store, users are using their phones to send pictures and to get opinions via text message.
- 39% of users send a picture and 33% send a text to get an feedback about your product
- 40% of users call someone to get an opinion while in your store.
Based on this evidence smart business owners need to start thinking about how to incorporate mobile marketing into their marketing mix today
About Dwight Miller
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