One in 3 customers that have subscribed to mobile alerts indicate that the alerts have caused them to go to a store, according to a recent article in Mobile Commerce.
Not only are customers being driven to stores by mobile alerts but 27% report that alerts are driving their buying decisions.
The results are reported by a survey conducted e by Harris Interactive, commissioned by Placecast.
Checkout the article here http://www.mobilecommercedaily.com/mobile-alerts-drive-1-out-of-3-recipients-in-store-27pc-to-make-purchase/
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