Event Company uses SMS marketing to grow VIP list 69%
Written by Dwight Miller on July 22, 2010 – 10:26 am
Oscar De LA Hoya's Golden Boy Productions used text messaging to grow its VIP list 69%. Thats a 59% optin rate better than any media I know of. The company offered an opportunity to win a signed boxing glove to anyone that text "PLEA" (Spanish for the word fight) to a short code.
“There are now [...]