Don't  Cold Call Me, Be An Expert is important today in business because your suspects and prospects have become searchers. They search to solve the problems in their lives an they search to find their fun. Your customers are searching and they are searching for expertise.
Experts like Brenden Burchard, Frank Kern, T Harv Eker and [...]

This article is a good reason to understand the metrics around acquiring leads and customers for your practice. The article is about how much you should pay to acquire a customer and gives an example of why. One of the additional reasons is when you spend as much as possible to get a client, it [...]

This article is a continuation of my previous article about cold calling financial advisors. If you recall, a financial advisor called me asking “to help with my portfolio?”. I was flabbergasted that they caller didn’t really know much about me, in fact had gotten my name from an old list.
 
As I thought about it, he [...]

If your strategy for building your business is cold calling me, don‘t bother, it's a waste of your time and mine.
I got a call from a Financial Advisor, (you remember, a guy that was once a stock broker who now calls himself an advisor). I must admit I was surprised to say the least. When he [...]

 
This post is the first in a series of posts designed to help service business owners start the process of using  Inbound Marketing to find customers and grow profits. 
 
There are a few definitions of Inbound Marketing but my definition is simple,  Inbound Marketing means 'helping customers solve a problem' on the media where they are [...]

Noah Elkin, senior analyst at eMarketer, New York, recently reveal a list of trends that reveal how your customers are using their mobile phones. After reading this list, you will know how and what you need to do to lverage mobile marketing in your business.
Your customers are buying smart phones and consuming and creating information [...]

A recent survey by AT&T's Sterling Commerce and ecommerce service provider DemandWare Inc found that consumers are increasingly using mobile phones to make payments. The study found that 15% of consumers have used mobile phones to make purchases but the same consumers are concerned about security and ease of use. As expected, 25-34 year olds [...]

Kantor Media Compete's Q1 Smartphone Intelligence survey reveals that 1/3 of smart phone users that search for local business with their phones end up calling or going to the store they found. Just another reason why your business needs to focus some marketing dollars and claim your online business real estate. According to an interview [...]

One in 3 customers that have subscribed to mobile alerts indicate that the alerts have caused them to go to a store, according to a recent article in Mobile Commerce.
Not only are customers being driven to stores by mobile alerts but 27% report that alerts are driving their buying decisions.
The results are reported by a [...]

I met with a new client last week to talk about how he could generate leads and I was amazed at how little he knew about how much money he was spending to get a lead and convert the lead to a customer. I was also amazed at the process his company used to track [...]