This article is a good reason to understand the metrics around acquiring leads and customers for your practice. The article is about how much you should pay to acquire a customer and gives an example of why. One of the additional reasons is when you spend as much as possible to get a client, it [...]

This post explains why service firms need a CRM for their Inbound Marketing efforts. A CRM is the base platform for automating the process of generating leads and nurturing leads and tracking client information. A good CRM not only tracks prospect and client information but scores the leads and helps the process of moving the [...]

Will they find you. This article clearly demonstrates a point I make on our Inbound Marketing webinars and that point is your customers and prospects are searchers. Looking on Google for solutions to problems or to get needs met. They are searching Yelp for restaurants, Google for local business products and services, they are looking [...]

URL:  http://automated-lead-management.com/

Attention Sales People, don’t random call me. Don’t interrupt my day. Find another way to market your services to me. (Try some inbound marketing)

See this Amp at http://amplify.com/u/anng7

 
This post is the first in a series of posts designed to help service business owners start the process of using  Inbound Marketing to find customers and grow profits. 
 
There are a few definitions of Inbound Marketing but my definition is simple,  Inbound Marketing means 'helping customers solve a problem' on the media where they are [...]

I recently saw this survey on Mashable and the results clearing indicate that small business owners know that online marketing is the key to their success. But when you review many small business websites, I wonder if they really know how to use their websites.
For example, if you know your clients you’d know if [...]

Small business owners that are planning their 2011 marketing strategies must start to include a mobile strategy. At minimum developing a list of customers cell phone numbers for text messaging is a start. For the more ambitious a mobile PPC or SEO campaign is essential. Start thinking about how to use mobile marketing in your [...]

One in 3 customers that have subscribed to mobile alerts indicate that the alerts have caused them to go to a store, according to a recent article in Mobile Commerce.
Not only are customers being driven to stores by mobile alerts but 27% report that alerts are driving their buying decisions.
The results are reported by a [...]

I just recently got the Twitter bug (http://www.twitter.com/dwightmiller) and I’ve had many people ask how Twitter works and what’s it’s purpose. To help explain Twitter, I found this video and in my next post I’ll tell you if I’ve found any use for it in business.