Mobile Marketing is being used aggressively by the big boys and here is another example. Each example in this series has been an example of a mobile strategy and this one is mobile couponing.
Lane Bryant is offering shoppers location based coupons and promotions that can be redeemed on their mobile phones.
Lane Bryand has partnered with [...]

Another Big Boy post, this post is a validation of how the big boys feel about mobile from a big boy consulting firm Deliotte. In case you don't know Deliotte, they are an international accounting and consulting firm with office around the world and influence in a wide variety of industrys. 
ALong with their accounting work, [...]

Great tips from MarketingSherpa.com

Noah Elkin, senior analyst at eMarketer, New York, recently reveal a list of trends that reveal how your customers are using their mobile phones. After reading this list, you will know how and what you need to do to lverage mobile marketing in your business.
Your customers are buying smart phones and consuming and creating information [...]

 
Over the last few posts it has become obvious that customers are using mobile phones for a variety of reasons and one of the biggest is social networking. 
When you look at the various social networks almost all of them require a smart mobile phone. If you check in on Foursquare.com, Gowalla.com, Where, Facebook Places or [...]

Success leaves clues and if you are a small business owner that is looking to have a great holiday season it may be time to take your cue from the big boys.
Macy's has ramped up its mobile strategy according to Mobile Commerce Daily, Macy's has revamped it's mobile website to ensure that pictures are sharp [...]

On Monday, Nielson released a Mobile App Report revealing how people use their mobile phones. Nielson surveyed 4,000 people. One of the most eye opening findings was "most Americans can't imagine leaving home without their mobile phones" and that one in four respondents own a smartphone that is "more powerful then the computers used to [...]

I know, bold statement but the facts are the facts. Here are some reasons why from an Adage
Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.

80% of the U.S. population will have a mobile phone by 2010.

35% of American adults are using their mobile devices for wireless Internet access.
The average [...]

Viking Range Corp manufactures high end stoves and other appliances and has a cooking school.
The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget.
Then Viking asked [...]

There are many ways to use SMS or Text Messaging in your business.  Here is a list of the different  ways SMS can be used in your business to either grow sales or reduce costs.
In every case, the first step is to make a compelling offer to customers (online or offline offer) asking them to [...]