Big Food Franchises are Winning the Mobile Monopoly Game

McDonalds, Subway, Starbucks, Burger King and more are winning the mobile monopoly game called Mytown by Booyah.com. Mytown is the new mobile monoply game according to the New York Time and other popular tech sites.

Mytown by Booyah is described as an location-based mobile entertainment app. Mytown is similar to the very popular Foursquare in that users checkin when they are at a location the difference between Foursquare and MyTown is that MyTown offer points for checking in, MyTown users check in to get virtual goods or rewards to advance through a Monopoly-like game.

According to Advertising Age "Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December".

So here is the question for you, small business owner. When are you going to take your place in an organized fashio around these location based apps? When are you going to take advantage of having your customers tell their friends that they are at your store, restaurant or whatever.

Don't let the big boys dominate the space, Create your own plan and get started in mobile today.

 

Mobile Marketing is Driving Customers into Stores

One in 3 customers that have subscribed to mobile alerts indicate that the alerts have caused them to go to a store, according to a recent article in Mobile Commerce.

Not only are customers being driven to stores by mobile alerts but 27% report that alerts are driving their buying decisions.

The results are reported by a survey conducted e by Harris Interactive, commissioned by Placecast.

Checkout the article here http://www.mobilecommercedaily.com/mobile-alerts-drive-1-out-of-3-recipients-in-store-27pc-to-make-purchase/

How Having A Mobile VIP List Can Grow Your Sales 22%

trumpia-case-study-the-atticThe Attic, a streetware retail chain in Southern California sold $22,000 in merchandise in 23 hours using mobile marketing. Here;s how

Two Days before the sale, The Attic

  • sent out 1200 mobile messages to their mobile list describing theVIP sale.
  • 1200 VIP list members that received mobile messages
  • 236 (20%) showed up at the store on the day of the sale BEFORE the store opened.
  • Only customers with the VIP message and coupon number on their cell phone could buy sales items sent
  • The Attic had $20,000 in sales in just 3 hours.
  • Each VIP spent about $86 dollars

Great Conversations

  • A Single Blog Post helps the Attic build a list of 280 customer numbers in 2 days. Customers texted “ATTICSALE ” to 69302
  • From a single blog post about the sale The Attic collected 280 numbers within 2 days (customers were encouraged to text “AtticSale” to 69302 – Trumpia’s shortcode)
  • Promoting sale required NO marketing effort because of the power and immediacy of mobile text and IM
  • There were no paid print, radio, or Internet ads whatsoever
  • Attic’s VIP sale wasn’t even on a traditional shopping day (Thursday from 6-9 PM) and shows how effective texting can be if combined with:

Because of mobile marketing the Attic can boost sales on a slow day, without expensive print or other media advertising. The Attic has a list of VIP clients that respond to ads that are sent directly to their cell phone.

THE SAME STRATEGY CAN WORK FOR YOUR COMPANY. CALL 267-940-7504 or complete the form below to use Mobile Marketing to Grow Your Business

KFC Sees 13% Mobile Coupon Redemption

KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

The database and coupons were part of the fast-food giant’s “Relief Plan” campaign, which was comprised of four distinct weekly offers. KFC saw a significant bump in participation when traditional media outlets were engaged to get the message out – including an email blast to a group of existing subscribers.

Read More at Mobile Marketer.com