Written by Dwight Miller on April 25, 2011 – 7:21 pm
I’ve decided to restart this series because quite frankly, “the big boys are fixin to EAT YOUR LUNCH. Thats right, the big boys are quickly moving into the mobile space, planning mobile campaigns developing strategies that will eat your lunch.
Here is what I mean;
1). Walmart buys Kosmix a company that organizes social media content. Walmart [...]
Written by Dwight Miller on April 11, 2011 – 7:16 pm
Mobile marketing is expected to explode and that explosion will dramatically change business marketing. But the mobile marketing explosion will require business owners to rethink how they market. Not only will they have to change thir search engine marketing strategies but they should also plan on adding the following;
1) Businesses will need to get their [...]
Written by Dwight Miller on April 1, 2011 – 6:08 pm
There is a war going on. No, not the war in Afghanistan or the war in Iraq and it’s not the war in Libya. This is a war being waged by every major player on the online and mobile business. This war is a war to get you to use your smart phone as a [...]
Written by Dwight Miller on March 16, 2011 – 1:01 am
The buzz in the mobile space is creating a “app” for your users but this latest study show that just having an app doesn’t mean that your customer will actually even use the app.
The lesson is “creating an app” ain’t easy. Just like with your blog, social media, videos and other marketing efforts, your “app” [...]
Written by Dwight Miller on January 3, 2011 – 8:42 pm
Like many, Christmas Day was all about family. We stayed up until 5am Christmas Eve wrapping gifts and promply at 8am are kids where awake wanting to start the holiday festivities.
We have a great Christmas, we have teenagers and they got gifts like DF Hero and watches and clothing, we ate breakfast and the kids [...]
Written by Dwight Miller on December 20, 2010 – 8:37 pm
ebay has had it shares of trouble. One of my good friends John Lawson (@colderice) is an eCommerce and eBay expert and he has a better perspective on eBay then I do. But, when you read eBays’s recent acquisitions an obvious strategy emerges. eBay is moving toward pushing their product to the local marketing using [...]
Written by Dwight Miller on September 28, 2010 – 11:37 am
Mobile Marketing is being used aggressively by the big boys and here is another example. Each example in this series has been an example of a mobile strategy and this one is mobile couponing.
Lane Bryant is offering shoppers location based coupons and promotions that can be redeemed on their mobile phones.
Lane Bryand has partnered with [...]
Written by Dwight Miller on September 27, 2010 – 10:23 am
Another Big Boy post, this post is a validation of how the big boys feel about mobile from a big boy consulting firm Deliotte. In case you don't know Deliotte, they are an international accounting and consulting firm with office around the world and influence in a wide variety of industrys.
ALong with their accounting work, [...]
Written by Dwight Miller on September 21, 2010 – 5:21 pm
Great tips from MarketingSherpa.com
Written by Dwight Miller on September 21, 2010 – 11:19 am
Noah Elkin, senior analyst at eMarketer, New York, recently reveal a list of trends that reveal how your customers are using their mobile phones. After reading this list, you will know how and what you need to do to lverage mobile marketing in your business.
Your customers are buying smart phones and consuming and creating information [...]