Are you using your businesses “social network”? Not the online social network like Facebook, Myspace, Twitter etc but your businesses social network? Do you even know what your Businesses Social Network is and who is in it?

Well lets define “Social Networks”. I checked some definitions on the web and here is a list of definitions of social networks none of which has anything to do with computers

• The personal or professional set of relationships between individuals
• The extent to which individuals or groups are connected to or isolated from others, family, friends, work colleagues or schoolmates
• a social structure made of individuals or organizations that are connected through various familiarities ranging from casual acquaintance to close relationships

When you read these definitions they have nothing to do with computers. Social networks have existed for years and they live in your business.

This is no great mystery folks, every business that has customers, clients etc has a social network, you may not be using it but your businesses social network is the people that have evalutated your product or service and  trust your business enough to spend their hard earned dollars with you. That is your businesses social network.

So you have a social network if you have clients or customers the question is are you using that network?

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Next post – How to use your businesses social network.