Will your business face “Financial Disaster” For the first time in 4 years the DOW is below 10,000 and the world seems to be in financial panic.

So the question is “How do you avoid Financial Disaster?” How to do ensure that your business will prosper in these tough economic times.

A couple of posts ago I talked about using your existing social network. You know the customers that have decided they trust you enough to spend money with your business. Well these people, current customers could save you and your business from Financial Disaster.

How, using your relationship with those customers. These customers, clients know and trust  your business. They have decided that their hard earned dollars are best spent with you when the want or need the product or service you sell.

So why not capitalize on them. What you say “I have no relationship!!!!” Well it’s time to start building one.

The reason many business owners can’t leverage their existing customer base as it turns out is many  business owners don’t even know who these clients or customers are. Many don’t have any systematic way to stay in touch so they can’t leverage them. Many business owners never even talk to this powerful network, never even ask them what they want.

Well starting today, if you want to avoid “financial disaster” start talking to the 20% of your customers that provide most of your business, find out what else they want or need and sell it to them. Just that could save your financial hide.

Dedicated to your success….