Written by Dwight Miller on March 9, 2008 – 5:13 pm
Google recently announced a beta program that allows advertisers to buy ads on television networks. Google will allow advertisers to upload 15, 30, 45 and 60 minute advertisements. The Google platform allows advertisers to closely connect TV advertising to the Internet and measure the results. As you know, I am a firm believer in only buy advertising that can be measured and this new Google beta mets that goal.
According to the Google website the program works the same as adwords, you basically pick networks and dayparts, set a budget and maximum CPM, upload the video and track you ads. As usual it’s simple, easy and easily trackable. You can finally track advertising results and ROI.
The benefits are obvious, you can track and measure your advertising results, Google says it is attached to various setup boxes so advertising results are measured. In the TV business, there is something called “make goods” where you repeat the ad to get the demo promised. There is also givebacks, where you give back money, the Google system helps reduce or eliminate this challenge.
The last benefit is the benefit you get using the Google platform, once you launch your ad, you can see performace of you advertising message and tune it to get better results.
If you are looking to advertise on TV, consider the Google network. If you want to know how it works, Call Today
