Viking Cooking School Uses Text Messaging & Text Coupons to Grow Enrollment

September 1, 2010 By Dwight Miller Leave a Comment

Viking Range Corp manufactures high end stoves and other appliances and has a cooking school.

The school has 16 locations around the US. Recently Viking used text messaging to boost school attendance. The school sent out an email to it's existing customer database with an offer to signup using a web based custom widget.

Then Viking asked students to text "Viking" to shortcode 313131 (the school now had a mobile text customer list).

Once they built the list, Viking looked at the schools cooking schedule to see what classes need filling. They then sent a text message to the list. Here's an example;

Girls Night Out in Vegas! Cook shrimp to perfection, make herbed melt in your mouth biscuits and grilling meat to perfection Sun 4/18 5PM-8PM call 898-8345

One recent text filled eight class spots, valued at $79.00 each — a single text message that cost less the school $15 dollars to send resulted in an additional $632 dollars in revenue. Viking Cooking School has since brought two other locations on board, with plans for more in the near future.

How can you use text messaging to grow your business. Call us today to discover how 267-940-7504

Filed Under: Advertising, Marketing Tagged With: Mobile Coupons, Mobile Marketing, Sms Marketing, Text Marketing

About Dwight Miller

I am an experience business owner and manager that has worked in small entrepreneurial companies for the last 20 years.

I have been personally responsible for starting and selling 3 businesses successfully and profitably including one business to a Fortune 100.

Public Speaking
I am one of the few people that love speaking publicly. I have a variety of topics but my primary topic is always business. If you are looking for a great public speaker, I’m your man

I have been helping people learn to start business and launch new products with a program called Start A Business Backwards. This program is designed to help business owners design their business goals and develop systems to implement those goals.
Specialties:

Online Marketing Consultant and Serial Entrepreneur, I am a specialist at designing and managing business systems including accounting, marketing and customer relationship management systems.

Public Speaking, I love public speaking and am always interested in any opportunity to speak publicly

Current & Previous Experience

* Business Consultant Focused on Online Marketing at Blitz Magazine – The Football Lifestyle Magazine

* Online Marketing Expert at NetReach

* Business Consultant Focused on Online Marketing Business Systems and at Quantum Builders

* Business Consultant focused on Online Marketing at Bottomline Consulting Services

* Real Estate Mentor & Coach at Real Estate Investing Training Company

* Franchise Owner at Geeks on Call

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+Dwight Miller
- Over the last 5 years I have helped my clients use paid search (PPC) to generate leads for their business. I specialize in lead generating strategies and tactics using PPC. I am an experienced PPC and SEO expert that understands the technical aspects of search marketing as well as the direct marketing I have been in the online marketing space since 2004, when as a result of selling my own business I started working with a friend's Network Support company, That company was losing about $100,000 per year on revenues of $2,000,000. My friend asked me to step in as General Manager and help turn the business around (I had prior experience in that field) and since we didn't have marketing funds, I taught myself online marketing as well as PPC. Bottom line, a year later the company profits where increased to $400,000 and sales had increased a million dollars. Since then I have primarily focused on online marketing.