This post is derived from an article in Fridays article in Mobile Marketer called "Why brands must have a 360-degree mobile Web strategy". The point of the article is that brands need (must) enlarge their marketing strategy to include not only a mobile Website but promoting including what I call "mobile access" to every part of their business in every area of business.

The article's point was that either online or offline, brands needed to include the mobile experience. So, if a customer searched on a Website on their phone, they needed to see a mobile Website. If they received a coupon and clicked on the coupon, the coupon needed to be formatted in an easy to read fashion for mobile phones. 

The mobile experience needed to be included in every aspect of marketing including advertising. So, on every ad, print, TV, radio and online, the user should be able to use their phone to respond to the ad. 

In today's marketing and advertising environment, I could not agree more. But I believe that small business MUST do the same thing.

Small business customers are using their phones as well, to find products, services restaurants that they want. A small business customer will need to see a mobile webster, if they get click on an ad on their phone, the landing page needs to format for ease of use on the phone and small business also need to give user the opportunity to respond on their phones to other types of advertising in every media.

So, Mr or Ms Small Business Owner, you need to heed the same advice for brands (your business is a brand as well, right) start thinking about how your customers can interact with your business using their smart phone NOW. Don't wait until it's to late.