I know, bold statement but the facts are the facts. Here are some reasons why from an Adage

Mobile is now even bigger than desktop use, and data/video usage exceeds voice calls.

• 80% of the U.S. population will have a mobile phone by 2010.

• 35% of American adults are using their mobile devices for wireless Internet access.
• The average iPhone user only spends 45% of his on-device time making voice calls – the rest is spent browsing the web or using applications.
• Video accounts for 69% of mobile data traffic.

Access to the web and applications via mobile is growing and will soon be universal.

• Smartphone usage of both browser and applications has increased more than 110% in the last year.

• By 2011, 99% of mobile phones will be data-capable devices – at minimum they can do basics like sending and receiving SMS text messages.

Consumer use of mobile devices is growing exponentially – much faster than PC or Internet use grew – but U.S. businesses have been slow to take advantage of endless opportunities to optimize stakeholders’ mobile interactions with the brand.

Possibilities for interacting with consumers via mobile go beyond delivering content and enabling transactions. Location-based targeting, real-time comparison shopping and QR codes allow businesses to interact with customers in novel ways.

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